PR for Modern SaaS.
Storytelling for pipeline acceleration
We Get You.
As a SaaS marketing leader, you face significant challenges to meet customer demands while navigating the heightened expectations around profitability. You have to show value on every dollar spent. A PR investment is no exception, and you need a modern SaaSS PR agency that understands the importance of creating business impact over tracking impressions.
Influence Pipeline
PR has evolved from only vanity metrics. At BLASTmedia, we believe PR for modern SaaS companies influences pipeline. A strategic PR program should warm leads before they speak to your BDRs, be tied to traffic goals, and plug into ABM programs. We’ll help you demonstrate PR’s value to the board and other members of the C-suite.
Combat Churn
Standing out in a crowded category is getting harder, regardless of your industry. We’ve all seen the data – it’s more expensive to acquire customers than it is to keep them. Let us help you. We’ll leverage your customers in the media as part of your customer marketing program and elevate your executive thought leaders to humanize the brand, creating a customer connection.
Leapfrog Competitors
Whether your competitors are the media darlings or they are pulling back on brand spend in a tight economy, our PR strategy will take your competitors head-on. We’ll analyze their media presence and messaging, finding the white space to take over the narrative.
Maximize Budget
You’re over the phrase, “Do more with less,” but it’s the reality in today’s market. We’ll work with you to understand your goals and needs to ensure you get a tailored SaaS PR strategy for your business. One-size-fits-all and high PR retainers for minimum agency attention aren’t the way forward. What works today is bespoke PR programs, right-sized for your business.
Discover What You’re Missing.
SaaS PR should drive a consistent and obvious narrative for your brand, helping you differentiate, separate, redefine or create a new category.
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Story Mining Guide
Most B2B SaaS marketers prioritize thought leadership. So why do such a small percentage consider their strategy to be successful? Because they’re not leveraging the full potential of thought leadership — and to do that, they must get into the heads of their company leaders and industry experts. That’s what story mining can offer.