Blog - BLASTmedia
201508-BLASTmedia-Blog-PrintMedia

Has free content killed print media?

Posted by | BLASTmedia, PR Industry | No Comments

As a public relations and content marketing agency, we’re often asked whether print media is a dying breed. This question has increased in frequency recently, and when KPCB analyst Mary Meeker’s “State of the Internet” presentation was released earlier this summer, the foreshadowing of news to come didn’t help the cause. In the presentation, she highlights a chart showing the percentage of time consumers spend on various forms of media, including print, radio, television, etc., ranked print as the lowest, holding a mere four percent of readership.

Read More

Social Media Updates To Know

5 Social Media Updates To Know

Posted by | Content Marketing, Digital Marketing, Marketplace Chatter, Social Media | No Comments

It can be challenging to stay up to speed on all the latest social media updates happening across the vast amount of platforms we use today. Tiny tweaks happen every day, and figuring out how those changes play a role in our clients’ worlds is a point of pride for us here at BLASTmedia.

From Instagram advertising to Facebook revamping the ‘Notes’ section, we have you covered on the latest social media updates:

Read More

BLASTmedia jobs account executive

Calling all talent: We’re hiring an account executive

Posted by | Work at BLAST | No Comments

We are searching for a high-energy and creative marketing professional to join the BLASTfamily! We need extra hands for our work with national public relations and content marketing campaigns. In case you haven’t heard, we specialize in PR and marketing from consumer product launches to B2B content marketing campaigns for our clients like adidas, hhgregg and  Long John Silver’s. And, we hustle harder than any agency out there.

Read More

private messages

Social Media Customer Service: Private Messages Become More Prevalent

Posted by | Digital Marketing, Social Media | No Comments

On the heels of Facebook’s update to private messages earlier this month, Twitter recently announced it would officially remove the 140-character limit placed on direct messages (the new character maximum is 10,000). While the function was announced back in June, Twitter is only now beginning to phase out the change to its 304 million monthly active users.

Read More

8 Writing Tools Every Marketer Should Use

Posted by | Content Marketing | No Comments

201508-BLASTmedia-8WritingTools

At BLASTmedia we write… a lot. From client blog posts, ad and video copy and social media content to full company case studies, executive bylines and market reports, writing (and writing well) is a key component for driving impactful results for our clients.

So, staying on our writing game is important. This means we’re continuously researching best practices (including what not to do) and tools for keeping our writing on point. So, when we stumbled across a recent blog post by MarketingProfs’s chief content officer, Ann Handley, on eight top writing tools, we had to share!

For your reading pleasure, here are eight writing tools every marketer should use from one of Forbes’ most influential women in social media herself:

Read More

The Digital Download

The Digital Download | Content Marketing No-Nos

Posted by | BLASTmedia, Digital Marketing, The Digital Download | No Comments

Content marketing has moved from a buzzword to an industry standard in the last two years. According to Content.ly, 57 percent of organizations now have two or more people dedicated to content marketing, and 24 percent of organizations now devote 50 percent of more of their budget to content. In today’s episode of The Digital Download, we dive into content marketing and discuss the things you should and should not be doing when it comes to creating meaningful content for your brand.
Read More

201507-BLASTmedia-BlogHeaders-ContentMarketing

Content Marketing: 5 Things You’re Doing Wrong

Posted by | BLASTmedia, Content Marketing | No Comments

Content marketing has moved from a buzzword to an industry standard in the last two years. According to Content.ly, 57 percent of organizations now have two or more people dedicated to content marketing, and 24 percent of organizations now devote 50 percent of more of their budget to content.

And while more and more brands are doing it, they’re not necessarily doing it effectively. Neil Patel sums it up best in his recent Content Marketing Institute article, “5 obvious content marketing strategies most companies overlook,” pointing out that strategy easily takes a step back when put up against the daily pressures of deadlines, turnover, crises and life. Here are some of Patel’s top five obvious content marketing features that oftentimes go ignored:

Read More

We are happy to announce our Google Certified Partnership Learn More