As a public relations and content marketing agency, we’re often asked whether print media is a dying breed. This question has increased in frequency recently, and when KPCB analyst Mary Meeker’s “State of the Internet” presentation was released earlier this summer, the foreshadowing of news to come didn’t help the cause. In the presentation, she highlights a chart showing the percentage of time consumers spend on various forms of media, including print, radio, television, etc., ranked print as the lowest, holding a mere four percent of readership.
It can be challenging to stay up to speed on all the latest social media updates happening across the vast amount of platforms we use today. Tiny tweaks happen every day, and figuring out how those changes play a role in our clients’ worlds is a point of pride for us here at BLASTmedia.
From Instagram advertising to Facebook revamping the ‘Notes’ section, we have you covered on the latest social media updates:
We are searching for a high-energy and creative marketing professional to join the BLASTfamily! We need extra hands for our work with national public relations and content marketing campaigns. In case you haven’t heard, we specialize in PR and marketing from consumer product launches to B2B content marketing campaigns for our clients like adidas, hhgregg and Long John Silver’s. And, we hustle harder than any agency out there.
We don’t want to say our creative team is exclusive or anything, but it takes a lot more than an interest in videos and illustrations to be a creative intern at BLASTmedia. Want to see if you’re right for the job? Look over these pointers from a former creative intern to see if you’ve got what it takes.
At BLASTmedia we write… a lot. From client blog posts, ad and video copy and social media content to full company case studies, executive bylines and market reports, writing (and writing well) is a key component for driving impactful results for our clients.
So, staying on our writing game is important. This means we’re continuously researching best practices (including what not to do) and tools for keeping our writing on point. So, when we stumbled across a recent blog post by MarketingProfs’s chief content officer, Ann Handley, on eight top writing tools, we had to share!
For your reading pleasure, here are eight writing tools every marketer should use from one of Forbes’ most influential women in social media herself:
If you’re ready to leap headfirst the real world of national-level, badass, fast-paced public relations and content marketing, you’ve found the right blog post. BLASTmedia is searching for college students that are looking to hone their public relations, digital marketing and creative skills in this fast-paced agency environment.
Content marketing has moved from a buzzword to an industry standard in the last two years. According to Content.ly, 57 percent of organizations now have two or more people dedicated to content marketing, and 24 percent of organizations now devote 50 percent of more of their budget to content. In today’s episode of The Digital Download, we dive into content marketing and discuss the things you should and should not be doing when it comes to creating meaningful content for your brand.
Facebook is continuing to grow rapidly, with changes to not only the site’s format and links, but also updates in video development, consumer control and social networking. Don’t fall behind and get lost in conversation: Here are the latest Facebook updates that you must know.
Content marketing has moved from a buzzword to an industry standard in the last two years. According to Content.ly, 57 percent of organizations now have two or more people dedicated to content marketing, and 24 percent of organizations now devote 50 percent of more of their budget to content.
And while more and more brands are doing it, they’re not necessarily doing it effectively. Neil Patel sums it up best in his recent Content Marketing Institute article, “5 obvious content marketing strategies most companies overlook,” pointing out that strategy easily takes a step back when put up against the daily pressures of deadlines, turnover, crises and life. Here are some of Patel’s top five obvious content marketing features that oftentimes go ignored: