About The Author

Kim Jefferson

As EVP at BLASTmedia, Kimberly Jefferson’s objective is to ensure BLASTmedia provides the best possible client and employee experience through optimization of day-to-day operations and communication. Whether she’s iterating on agency structure, jumping in on strategy for current or prospective clients or helping develop processes that move the agency forward, Kim’s passions for agency leadership and media relations drive her. She’s a mother to two small children, so her hobbies include sleeping, reading sci-fi and watching TV dramas with her husband whenever humanly possible.