Meet Julie Perry, Social Media Director at BLASTmedia - BLASTmedia

Meet Julie Perry, Social Media Director at BLASTmedia - BLASTmedia

Happy #RoyalWedding Day, everyone! It’s time again for another BLASTmedia profile, and this time we’re highlighting our fun(ny), fearless, and fashionable Social Media “Queen,” Julie Perry.

After making a name for herself in the boating and marine industry, Internet marketing world, and YouTube marketers niche, Julie came to BLASTmedia in January 2010 to develop our social media team. Under Julie’s leadership, our team grew quickly, and she now leads seven minions who churn out serious results for our clients!

For your Friday morning entertainment, here’s a glimpse of Julie Perry. (You really have to meet her to get the full effect…and if you do, don’t forget to curtsy!) ;)

Nickname: Jewels or JP (Although my girlfriends from high school call me “Party Pants.” What can I say: I wore a pair of red jeans to a party our sophomore year, and they’ve never let me live it down.)

Hometown & Places You’ve Lived/Worked: How much time do you have? ;-)  I’ve been a vagabond for most of my adult life: Indianapolis, Indiana (hometown); Bloomington, Indiana; Washington, D.C.; Denver, Colorado; Atlanta, Georgia; Fort Lauderdale, Florida; London England; Edinburgh Scotland; Golfe-Juan France; Palma de Mallorca (Spain); Viareggio, Italy (my favorite of them all).

Outside of these land-based destinations, I spent nearly three years (1999-2001) as a stewardess aboard luxury megayachts, which took me to over 40 different ports in 18 countries. So while our crew lived ashore in condos for long durations in Italy, France and Spain (mentioned above), the rest of the time, my home was simply “on the water” (and yeah, I still get homesick for it).

Alma Mater: Indiana University – Bloomington (the greatest college town on the planet)

Random Fact about You: I’ve studied and performed both improvisational and stand-up comedy.

One word to describe you: Passionate

Favorite Quote: “Independence is my happiness, and I view things as they are, without regard to place or person; my country is the world, and my religion is to do good.” — Thomas Paine, The Rights of Man

Favorite Pandora Station or iTunes song list: Ani DiFranco Radio

Interesting Tweep(s) you follow and why they’re cool:

  • Radley Balko @RadleyBalko – Radley is Senior Editor at Reason Magazine. His tweets are witty, insightful and politically on target (for my tastes). He’s also a good friend from college.
  • Ian Greenleigh @be3d of for thought-provoking industry commentary (social commerce).
  • eSarcasm@eSarcasm of for a laugh
  • A Red Swingline@redswingline – This account stopped posting back in November of 2010, and I miss it dearly. All tweets were from the perspective of a red Swingline stapler. I’m hoping they’ll pick back up again one day.

Coolest Celebrity You’ve Ever Met: Sir Richard Branson was one of our charter guests when I was a yacht stewardess. I made and served his cappuccinos each morning, showed him how to call out on his cabin phone and chitchatted with him on a couple occasions. He was one of the nicest, most down-to-earth guests we ever had onboard.

Favorite Social Media Site/App/Tool: YouTube — hands down the best social media platform/tool for targeted traffic generation (more specifically, traffic that is most likely to convert to leads or sales), search engine optimization and social networking.

(Speaking of YouTube, Julie will take the stage at BlogWorld 2011 East to present her “Seventeen Killer YouTube Tactics for Targeted Traffic Generation and YouTube Search Optimization.” If you’re planning to attend the conference, be sure to tweet Julie — @JuliePerry — to let her know you’ll be there!)

Favorite Source(s) for Social Media News or Tips: My Google Reader, which is my morning paper. It allows me to simply scan the headlines of ALL my favorite blogs in the morning and decide what looks interesting. I often don’t even pay attention to where a particular post is hosted unless the headline grabs me enough to read it in full and/or click over.

The blogs I end up reading the most are The Art of Non-Conformity by Chris Guillebeau (, Michel Fortin’s blog on Copywriting, Marketing and Life (, ReelSEO – The Online Video Marketing Guide ( and Venture Beat for my tech news ( I also still keep a foot “out at sea” by reading Diane Byrne’s MegaYacht News blog (

Favorite Bloggers: The Salty Droid – (mad props on many levels)

Favorite Book: A Room of One’s Own by Virginia Woolf and Plato’s Republic have had the most profound impact on my life so far. Though if I can be biasedly honest, I’m also pretty proud of my own book: a part how-to, part memoir called The Insiders’ Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous (Morgan James Publishing, NY, NY, Oct 2006). I’m even prouder of the number of young women (and men) whose lives have been affected by it. I get several emails each month from people who’ve acted on the advice in my book over the last five years and are now either about to embark on — or are already immersed in — a fascinating career traveling the world and having life-changing experiences working in the megayacht and/or marine industry. It’s incredibly fulfilling. You can read more about my book at (a site I built using Yahoo Website Builder in 2006; yeah, it could certainly use an upgrade).

Favorite Droid App: I’m still in love with my Google Nexus One phone (droid), but as far as apps go, the Flipbook App on my iPad 2 is a godsend. Talk about a great way to read my morning Google Reader “paper”!

What’s your favorite “thing” about BLASTmedia?

Where do I start? Not only do I love what I do, but my co-workers and clients make my world go ’round. I look forward to going to work every single day. It’s challenging, yes, but we work hard while keeping fun at the forefront. I seriously work with some of the funniest and most dedicated individuals I’ve ever met. And when it comes to having super cool clients whose products and services I feel great about promoting, we hit the jackpot.

Actually, I have an email saved and starred in my inbox from one of my fellow BLAST execs, Sabrina “Breezy” Cook (the head of our B2B PR department), and to quote her: It’s easy to work really hard for a company that you believe in. And, it’s easy to believe in a company when you love the people you work with and for. That about sums it up.

Are you interested in learning more about how social media can help your business? BLASTmedia strategizes, plans, and executes full-scale social media campaigns that include Blog Management & Promotion, Video Strategy & Video SEO, Content Creation Services (blog and video content, email marketing campaigns and article marketing) and the implementation of strategic Social Media Marketing and PR activities on Facebook, Twitter, YouTube, LinkedIn, Social Bookmarking sites, among other industry-specific social communities and/or forums.

Contact Mendy Werne to discuss how BLASTmedia can help your company with its social media and media relations/PR efforts.


  • PJ Christie says:

    When meeting Julie, people should realize that she’s super cool, and then when it’s time to get down to business, you realize that she’s one of those people whose personality and her professional skills are 100% in sync. But what will surprise you is how thorough she is. Most in social media will spend time talking about them selves, some will talk about you, but very few will break down all the steps you need to take and then take you there.

  • Humbled by your indluding me on this list. A bit shocked, honestly, that we have such similar taste in thought leaders and blogs–I’m a big fan of Reason and SaltyDroid. Weird. Cheers, Julie.

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